Meet Per F T Nilsson, new business developer and senior advisor at Weld

Photo: Gitta Wilén

Meet Per F T Nilsson, new business developer and senior advisor at Weld:

“The mug above belongs to me, Per F T Nilsson. Feared by cattle – loved by brewers, business developer and senior advisor with Weld as from August 1st.

I have a solid background in advertising and marketing, having worked with strong brands in both the consumer market and B2B over the years.

For the past ten years, however, I have almost exclusively worked with business development, innovation and strategy in a digital context. In this work, I have specialized in conceptualizing and initiating new business models as well as identifying and taking advantage of development opportunities in existing ones.

Myself being a bona fide non-techie, I find Weld’s tools nothing short of fantastic – ‘From idea to website in minutes’, without having to deal with a single line of code. That’s something I’ve been dreaming of ever since my first attempts at HTML and Javascript way back when.

I’m pretty certain there are quite a few people out there like me – and I intend to reach them.”

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