Weld Brings Visual Merchandising and Interactive Content as Application in Episerver App Marketplace


With Weld for Episerver, Customers Maximize Business Investment, Extend Platform Functionality

Stockholm, June 27, 2019 Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and Weld, a content creation tool and Episerver, the company transforming digital experiences, have made it possible through the Weld for Episerver via the beta program on the new Episerver App Marketplace where business users choose an app to fit their needs.

Weld on Episerver Marketplace

“Weld allows you to create visual, animated, interactive content, and embed it seamlessly into Episerver. This makes for more captivating content, at a higher speed and lower cost,” said Tom Söderlund, CEO of Weld.

“Weld allows you to create visual, animated, interactive content, and embed it seamlessly into Episerver”

Weld for Episerver will empower marketing and e-commerce departments to do online visual merchandising and create web campaigns in a more agile and cost-effective way. To be able to participate in the beta program for the Episerver App Marketplace, Weld for Episerver had to pass strict design, quality, verification, compliance and support standards to ensure impeccable integrations for purchasers seeking quick extensibility in the form of B2C-like shopping.

“Episerver App Marketplace is mission critical for companies looking to customize their technology stack without the hassle or headaches associated with customization,” said Fredrik Tjärnberg, SVP of technology at Episerver. “While Episerver is an end-to-end digital experience platform, our goal is to offer unparalleled accessibility to the best-of-breed software our customers want to use. To do this, Episerver App Marketplace offers a select-and-succeed model so back-end logic and integration helps engineer show-stopping front-end experiences.”

As an app for Episerver, Weld for Episerver meets business demand for creating content and analyzing its performance, while also saving time, money, and freeing up IT resources.

“Adding Weld as one of the first apps within Episerver App Marketplace speaks to the need for business users to have complete autonomy over what their software platforms do for them as an organization with hyper-specific needs another company, even in their own industry, may not have,” said Karen Chastain, senior director of global alliances at Episerver. “Weld for Episerver is a tremendous value add to the Episerver ecosystem and a powerful way to plug in content creation and use it to grow your business.”

Episerver tests each new application or add on for functionality, security and user-interface; ongoing support is held with Weld.

For more information about the app, visit https://marketplace.episerver.com/apps/weld/weld/.

About Weld

Weld is a tech company founded 2014 in Stockholm, Sweden. Weld’s motto is “be creative without code”, and the company builds tools that empower individuals and companies to create interactive content and services. The Weld tool is currently used by marketing and e-commerce departments worldwide to create engaging interactive content.

About Episerver

Celebrating its 25th year, Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, South Africa, Singapore and Vietnam.


Tom Söderlund
CEO, Weld
+46 70 751 7255

Rachel Teitt Gill
Director, Brand Communications
+1 740-815-1588

Amberly Dressler
Manager, Brand Communications
+1 714 851 5794